Our client, Shaker Spine & Sport Institute, (founded in 1990) has been a trusted chiropractic clinic for decades, known for serving athletes and the local community. While its clinical reputation was strong, the physical environment and branding no longer reflected its standard of excellence. The 11 rooms—including six treatment rooms, the waiting room, bathroom, hallway, conference room, and doctor’s office—felt disconnected, dated, and inconsistent. The space did not reflect the sophistication or boutique-level aesthetic the founder envisioned for the future.

Additionally, the clinic wanted its identity as a Christian practice to be visible in a subtle, professional way, ensuring that the environment both supported healing and honored the values at its foundation. The challenge was to unify design, functionality, and faith into a cohesive rebrand that patients and staff alike could embrace.

The Filipovic Group delivered a full-scale renovation and rebrand that reimagined both the clinic’s spaces and its identity. From flooring replacement to a complete bathroom modernization, every detail was curated to reflect sophistication and boutique quality while maintaining clinical professionalism. We sourced and procured all furnishings and finishes, redesigned the waiting room, doctor’s office, and conference room, and ensured cohesion across the six treatment rooms—balancing natural light in some with thoughtful design solutions in windowless spaces.

Faith was intentionally woven into the design. The waiting room features a picture of a cross, a central artwork with the words “I Am Healed,” and Bible verses selected to inspire peace and reinforce the clinic’s Christian foundation. In each treatment room, we created small patient comfort stations offering wireless charging pads, hair ties, and Christian stickers—small details that made the experience both practical and personal.

Beyond the physical renovation, The Filipovic Group led a total rebrand: a new logo, full brand kit, business card and letterhead redesign, modernized patient intake forms, upgraded uniforms, redesigned website, refreshed email newsletters, and improved marketing materials. Every element aligned to reflect a cohesive, modern, and faith-forward identity.

The transformation has been met with overwhelming positivity. Patients regularly compliment how beautiful, peaceful, and inviting the clinic now feels, with many noting that the new design enhances their overall healing experience. The subtle faith-based details—such as the cross and “I Am Healed” centerpiece in the waiting room, Bible verses woven throughout, and the thoughtful patient comfort stations with wireless charging, hair ties, and Christian stickers—have created an atmosphere that feels both boutique and spiritually uplifting.

Staff share that they love coming to work in a refreshed, professional environment that reflects the quality of care they provide. The upgraded conference room has given the team a functional, inspiring space for collaboration, and there’s a renewed sense of pride in welcoming patients to a clinic that finally matches its reputation.

Most importantly, the renovation and rebrand secured the founder’s vision: to maintain a legacy of excellent chiropractic care while making faith, sophistication, and cohesion central to the practice’s identity. Shaker Spine & Sport Institute now embodies a modern, boutique, and Christian-centered brand that honors its history while positioning it for continued growth and excellence in South Tampa.